Why Online Advertising?
When someone types in a search term on Google or any other search engine that’s relevant to your industry, online advertisements provide your business with the capability to generate instant leads, sales and awareness for your company. Not only do we set up A vs. B tests with ad copy and display graphics, our we create customized landing pages that are optimized with conversion and sales top of mind.
We find the right channels to run online advertisements for your business. We have extensive expertise with Google Adwords, Google, Instagram Ads, Facebook Ads along with many other channels.
Why Digillennial?
We have generated numerous sales from just one click that cost less than $3.00. If an online advertising campaign is properly executed, it can result in a dramatic boost in revenue for your company. We have unique platforms to manage budgets and create robust advertisements, like Single Keyword Ad Groups, to drive a high quality score and low cost per acquisition.
Our Strategy
We are extremely proactive when it comes to online advertising management. While the business owner or marketer is familiar with certain business objectives, we are experts when it comes to finding the right keywords and guiding your team in the right direction with its online advertising strategy.
Below are some of our areas of expertise pertaining to online advertising:
- Determine most profitable services or products
- Determine areas of growth within the business that can be leveraged from paid advertising
- Determine return on advertising spend formula [ROAS] to help with our bidding and overall strategy
- Determine which channel best suits clients’ business
- Campaign creation and detailed set-up (advertising copy, keywords, display graphics)
- Display Retargeting set-up, creation and monitoring (Social + Google Display Network)
- Update PPC advertisements to reflect most recent promotions and key initiatives
- Check spend vs. conversions for budgets
- Monitors movers based on click-through rates and cost changes
- Adjust bids
- Monitor or pause poor performing campaigns, advertisements and keywords
- Look for negative keywords to enhance quality of clicks
- Look for missed opportunities based on impressions
- Split out ad groups to narrow and refine campaign
- Create new ads and ad copy and analyze and pause losers
Let the Fun Begin
Wouldn’t it be nice to be out to dinner on a Saturday night and when check your phone, see and an email notification informing you that several new leads came in for your business?
Ultimately, it is our job to drive you new business through paid advertisements. If you want to generate new business from different online advertising channels, we recommend contacting our agency for a free consult.