CASE STUDY
WrightHouse
Social Media Management
WrightHouse is a simple, stylish, and sustainable home builder that celebrates ingenuity and innovation, convenient to urban cores.
Challenge
WrightHouse, a subsidiary of Modern Tampa Bay Homes, was looking for affordable ways to kick off their new brand. They came to Digillennial in the midst of the COVID-19 pandemic and didn’t know where to begin. Through meaningful story and mission, we were able to bring the brand to life through organic social channels.
Approach
- Developed a strong content strategy that articulated the WrightHouse vision
- Expanded Instagram and Facebook target audience reach
- Leveraged satisfied clients for high quality testimonials
When it came to social, we helped WrightHouse jumpstart their social media goals to not only include brand awareness and follower growth but also website traffic and user engagement. We also restrategized the type of content Wrighthouse was pushing out to make it more engaging to the consumer with creative messaging and direct calls to action, as well as implementing poll question posts on Facebook and Instagram. These strategies earned a 65% increase in IG followers and a 140% increase in IG impressions, while tripling website sessions.
The Results
INCREASED IMPRESSIONS
INCREASED FOLLOWERS
The Results
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