CASE STUDY
Phiquest
Content Creation
Inbound Lead Generation
Social Media Management
Phiquest is an innovation studio that works with business leaders and entrepreneurs that are seeking next-level breakthroughs.
Challenge
Phiquest was looking for a hands on marketing agency that could provide them with an alternative lead generation method while also improving their brand on social media.
Approach
- Developed a comprehensive content strategy around the AIDA model
- Added multiple lead generating downloadable’s to website
- Expanded LinkedIn target audience reach and impressions
CONTENT CREATION & LEAD GENERATION
After struggling to find an agency that understood their vision, Phiquest came to Digillennial looking to crank up their marketing efforts. We crafted an AIDA(Attention, Interest, Desire, Action) Content Strategy using Carousels, as well as a custom Inbound Lead Generation tactic using gated downloads.
Our marketing pro put their value proposition and customer personas into content form in order to establish authority in the market while also providing value to their network. The results speak for themselves: in addition to a 180% increase in overall followers, our carousels outperformed all other content… 6 month performance in impressions (+198%), profile views (+183%) and website clicks (+142%).
With this new inbound traffic, we directed Phiquest’s community to a variety of gated documents on their website. Over the course of 6 months we received over 30+ downloads which led to dozens of conversations and new business.
Carousel Content
Downloadable Content
e.g. White Papers, Ebooks
SOCIAL MEDIA MANAGEMENT
By using video, user polls and third-party content, we were able to grow Phiquest’s audience, while leveraging Carousels to increase awareness among new potential customers in the brand’s target audience.
Our strategies helped make LinkedIn the second highest source of site traffic. After 6 months of a consistent content strategy on LinkedIn, we exceeded 20,000+ monthly impressions with an additional 100+ monthly website visits.
The Results
INCREASED IMPRESSIONS
INCREASED WEB TRAFFIC
INCREASED PROFILE VIEWS
CONTENT DOWNLOADS
The Results
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