After struggling to find an agency that understood their vision, Phiquest came to Digillennial looking to crank up their marketing efforts. We crafted an AIDA(Attention, Interest, Desire, Action) Content Strategy using Carousels, as well as a custom Inbound Lead Generation tactic using gated downloads.
Our marketing pro put their value proposition and customer personas into content form in order to establish authority in the market while also providing value to their network. The results speak for themselves: in addition to a 180% increase in overall followers, our carousels outperformed all other content… 6 month performance in impressions (+198%), profile views (+183%) and website clicks (+142%).
With this new inbound traffic, we directed Phiquest’s community to a variety of gated documents on their website. Over the course of 6 months we received over 30+ downloads which led to dozens of conversations and new business.