CASE STUDY
MMCFlorida
Social Media Management
MMCFlorida is a medical marijuana clinic that issues certifications to eligible Florida residents.
Challenge
MMCFlorida came to Digillennial looking to establish an online presence in the highly competitive medical marijuana space. Digillennial created a unique, social strategy that is fun, informative and interactive.
Approach
- Color palette and style that was not often seen in the cannabis world
- Hassle free message and story to ease the anxiety of the process
- Leveraged satisfied clients for testimonials
We created an overarching social media strategy including monthly campaigns to stay on brand and optimize our online presence. We executed by posting daily Instagram stories that fell into highlight categories relevant to MMCFlorida’s industry (ex: Q/As, Promotions, News, Giveaways, etc.). We also posted three image assets per week including vibrant imagery, clever captions, and a month long Florida dispensary bracket that netted a 1400% increase in impressions.
The Results
INCREASED IMPRESSIONS
INCREASED FOLLOWERS
The Results
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