CASE STUDY

MKC 
Assisted Living

Social Media Management

Inbound Lead Generation

Content Creation

Email Marketing

MKCAL- Digillennial Client Results

MKC Assisted Living Placements is a passionate placement service that educates and assists seniors on their next move.

Challenge

Michelle Cohen came to us looking to break into the online world to promote her assisted living business. Through social media and creative content we generated dozens of organic leads. Our marketing expert also found an opportunity to tap into her wide network through a series of high quality email campaigns.

Approach

  • Developed a social strategy that educated on assisted living benefits

  • Tapped into Facebook target groups with educational content

  • Leveraged existing email list to maximize referrals 
SOCIAL MEDIA MANAGEMENT

Because MKC Assisted Living’s target audience is a bit older, we created an informational/educational facebook strategy, tapping into different elder groups to position Michelle’s as an authority in the assisted living space while also expanding her online presence. We executed by sharing daily Facebook posts that showcased the necessity for assisted living placements while simultaneously delivering lead generating downloadable content.

MKC - Digillennial Client Results
MKC - Digillennial Client Results

CONTENT CREATION & LEAD GENERATION

Aging Wisely is a 17 page educational content piece we positioned on a custom landing page. This downloadable was gated, requiring users to submit their contact information in exchange for the document. We received over 75 content downloads leading to dozens of new placements.

EMAIL MARKETING

Digillennial’s email expert built and defined a nurture path to optimize Michelle’s existing network.  Our goal was to keep Michelle’s network engaged with up to date information that could easily be shared amongst her peers. Email referrals were the second leading source of leads for MKC Assisted Living Placements.

MKC - Digillennial Client Results
MKCAL- Digillennial Client Results


The Results

INCREASED IMPRESSIONS

0 %

INCREASED EMAIL OPEN RATE

0 %

INCREASED FOLLOWING

0 %

CONTENT DOWNLOADS

0 +


The Results

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