CASE STUDY
MKC Assisted Living
Social Media Management
Inbound Lead Generation
Content Creation
Email Marketing
MKC Assisted Living Placements is a passionate placement service that educates and assists seniors on their next move.
Challenge
Michelle Cohen came to us looking to break into the online world to promote her assisted living business. Through social media and creative content we generated dozens of organic leads. Our marketing expert also found an opportunity to tap into her wide network through a series of high quality email campaigns.
Approach
- Developed a social strategy that educated on assisted living benefits
- Tapped into Facebook target groups with educational content
- Leveraged existing email list to maximize referrals
Because MKC Assisted Living’s target audience is a bit older, we created an informational/educational facebook strategy, tapping into different elder groups to position Michelle’s as an authority in the assisted living space while also expanding her online presence. We executed by sharing daily Facebook posts that showcased the necessity for assisted living placements while simultaneously delivering lead generating downloadable content.
CONTENT CREATION & LEAD GENERATION
Aging Wisely is a 17 page educational content piece we positioned on a custom landing page. This downloadable was gated, requiring users to submit their contact information in exchange for the document. We received over 75 content downloads leading to dozens of new placements.
EMAIL MARKETING
Digillennial’s email expert built and defined a nurture path to optimize Michelle’s existing network. Our goal was to keep Michelle’s network engaged with up to date information that could easily be shared amongst her peers. Email referrals were the second leading source of leads for MKC Assisted Living Placements.
The Results
INCREASED IMPRESSIONS
INCREASED EMAIL OPEN RATE
INCREASED FOLLOWING
CONTENT DOWNLOADS
The Results
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