CASE STUDY
FortiArc
Graphic Design
Branding
FortiArc partners with dental labs to produce the strongest patent pending dental arch technology.
Challenge
FortiArc, a subsidiary of SmileDezign, was looking for a logo and a brand story for their new dental tech start. Digillennial designed a plan that was backed with industry experience and know how.
Approach
- Design an develop brand logo and typeface
- Ideate and produce a brand story to extend to the site and all external marketing efforts
- Establish a strong visual strategy to ensure consistency and a clearly defined brand voice
GRAPHIC DESIGN & DEVELOPMENT
We crafted a distinctive logo for FortiARC, a Tampa-based innovator in dental arch technology. The design seamlessly integrates with the parent company’s brand identity, leveraging their established color scheme and core values. This cohesive logo reflects the cutting-edge spirit of the new technology, while also fostering trust and recognition.
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Design Phase 2
Final Design
BRANDING
Digillennial wove a powerful brand narrative into the new logo for FortiARC. The design reflects the company’s commitment to innovation, perfectly aligning with the parent company’s established brand values. This cohesive approach ensures the logo not only stands out, but also resonates with existing customers, fostering trust and excitement for the revolutionary dental arch technology.
The Results
LOGO VARIATIONS
The Results
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