CASE STUDY

FortiArc

Graphic Design

Branding

FortiArc partners with dental labs to produce the strongest patent pending dental arch technology.

Challenge

FortiArc, a subsidiary of SmileDezign, was looking for a logo and a brand story for their new dental tech start. Digillennial brewed up a plan that was backed with industry experience and know how. We were able to optimize Pubtek’s social channels and supply content that gets their services sold.

Approach

  • Design an develop brand logo and typeface
  • Ideate and produce a brand story to extend to the site and all external marketing efforts
  • Establish a strong visual strategy to ensure consistency and a clearly defined brand voice

GRAPHIC DESIGN

When it came to social, we helped WrightHouse jumpstart their social media goals to not only include brand awareness and follower growth but also website traffic and user engagement. We also restrategized the type of content Wrighthouse was pushing out to make it more engaging to the consumer with creative messaging and direct calls to action, as well as implementing poll question posts on Facebook and Instagram. These strategies earned a 65% increase in IG followers and a 140% increase in IG impressions, while tripling website sessions.

Design Phase 2

Final Design 

BRANDING

When it came to social, we helped WrightHouse jumpstart their social media goals to not only include brand awareness and follower growth but also website traffic and user engagement. We also restrategized the type of content Wrighthouse was pushing out to make it more engaging to the consumer with creative messaging and direct calls to action, as well as implementing poll question posts on Facebook and Instagram. These strategies earned a 65% increase in IG followers and a 140% increase in IG impressions, while tripling website sessions.


The Results

LOGO VARIATIONS

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The Results

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