CASE STUDY
Forgot Or Knot
Custom Landing Pages
Facebook Advertising
Social Media Management
Email Marketing
Forgot or Knot is making the world a better place, one gifting experience at a time. This thriving gift-giving startup sends heartwarming gifts and video cards to your door at consumer-friendly prices.
Challenge
Forgot or Knot came to Digillennial hoping to kickoff Mothers Day with aggressive revenue growth with a full service marketing strategy.
Approach
- Reduced cost-per-click for non-branded search campaigns
- Crafted conversion optimized Mothers Day themed landing pages
- Retargeting campaigns based on abandoned checkout page
CUSTOM LANDING PAGES
Here’s how we helped Forgot or Knot turn clicks into conversions:
- Landing Page Powerhouse: We built conversion-optimized landing pages specifically designed to grab attention and drive action. Think of them as virtual shop windows that showcase Forgot or Knot’s offerings in the most enticing way possible.
- A/B Testing Alchemy: We weren’t satisfied with just “good enough.” We utilized A/B testing to meticulously compare different versions of the landing pages, identifying the elements that led to more clicks, higher conversions, and lower bounce rates.
- 40% Conversion Boost: The results speak for themselves! Through our combined efforts, Forgot or Knot saw a staggering 40% increase in conversions, meaning more social media buzz translated into real sales.
The result? A landing page strategy that’s as delightful as Forgot or Knot’s gifts themselves!
Ready to turn website visitors into raving fans?
Contact Digillennial today and we will craft a FREE custom landing page mock up that convert clicks into loyal customers for your business!
SOCIAL MEDIA MANAGEMENT
After understanding Forgot or Knots business goals, the need to improve its social media presence was clear. We started by crafting a six-week campaign that increased Mothers Day pre-orders, leads created and email captures, outlined below:
- Week One – posted Mothers Day special information on organic social and sent early-bird email blast
- Week Two – launched custom creative assets sharing real gifting experience and videos included in orders
- Week Three – started posting polling assets asking customers about their best gifting experience
- Week Four – double downed on retargeting ads with messaging of the timeline nearing Mothers Day
- Week Five – presented messaging for last week of Mothers Day orders to qualify for 10% off special.
- Week Six – sent out gifting experiences and shared Mothers Day content
FACEBOOK ADVERTISING
Digillennial helped Forgot or Knot win back nearly-lost customers with a strategic Facebook retargeting campaign. We focused on users who abandoned the checkout page, reminding them of the special gifts and experiences they almost gave (or received!). This highly targeted approach, proven to increase conversions by 70%, ensured those forgotten gifts became cherished memories.
Contact Digillennial today for a custom advertising strategy for your business!
EMAIL MARKETING
Based on insights, Digillennial built and defined a nurture path to ensure that leads were adequately warmed and educated on Forgot or Knot’s Mothers Day offer. Using attention grabbing subjects, we increased Forgot or Knot’s email open rate by 48%.
The Results
REDUCE COST-PER-CLICK
INCREASED WEB TRAFFIC
RETURN ON AD SPEND
INCREASED EMAIL OPEN RATE
The Results
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